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Post by account_disabled on Jan 26, 2024 22:28:09 GMT -6
SummarizingTips to Improve Amazon Advertising Performance (Without Raising Bids) Kris HaoAugust 5, 2023 2:31Read (72)Comment(0) Experienced sellers know that we don’t have to keep raising our bids to compete in such an involutionary Amazon environment. In fact, a higher bid does not guarantee a higher ranking, nor does it guarantee clicks or that those clicks will convert Experienced sellers know that we don’t have to keep raising our bids to compete in such an involutionary Amazon environment. The reality is that a higher bid Phone Number List does not guarantee a higher ranking, nor does it guarantee clicks or that those clicks will convert. We provide here 5 more effective ways to improve competitiveness for your reference. Includes the following: 1.2. Increase click-through rate 3. Improve ad relevance 4. Improve the Listing page experience 5. Optimize keywords To truly stay ahead of your competition without raising your bids requires a holistic approach. This starts with understanding how the algorithm works, and then using the available tools and strategies based on that fundamental theory to make your ads stand out. 1. Understand the power of Quality Score Although Amazon has not disclosed its system’s advertising algorithm, Kris believes that the operating principles of Amazon and Google’s advertising bidding are the same, that is, advertising has a quality/performance score (for ease of understanding, you can also say it is a weight), the higher the quality.
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