Post by account_disabled on Feb 18, 2024 0:56:27 GMT -6
The possibility of choosing email for some communications and SMS for others helps mitigate this risk. For example: An appointment confirmation right after making the reservation, even if it is a short and concise message, does not require immediate attention and can be sent by email. A reminder 2 hours before, on the other hand, will be better sent by SMS. Other circumstances in which SMS can reinforce email are: reminder of an event virtual or in-person or an unfinished purchase in an online store. Strengthen subscriber lists The SMS subscriber list does not have to match the email subscriber list.
In fact, it is normal that they are not exactly the same. Therefore, you can take advantage of marketing automation techniques to increase your respective contact databases. For example: 15% of your Customer Phone Number List SMS subscriber list has not subscribed to your emailing list. You can organize a specific promotion for them in which you invite them to sign up. Increase email opening rate You can also use marketing automation to send an SMS only to subscribers who have not opened an email, but without abusing this resource and with their consent. SMS allows you to generate expectations. You can send an SMS to announce to your contacts that you will send them an important email in the next few days.
Curiosity is a fairly powerful resource in marketing. Good practices for combining email and SMS marketing To make the most of the complementarity between email marketing and SMS marketing, you should not lose sight of the good practices that govern one or both channels: Ask explicit permission for each channel One of the bases of email marketing is opt-in, that is, sending emails only to those who agreed to receive them. In addition to being a legal requirement in most countries, it increases the effectiveness of campaigns because the quality of the recipients takes precedence over quantity. This requirement applies exactly the same to SMS.
In fact, it is normal that they are not exactly the same. Therefore, you can take advantage of marketing automation techniques to increase your respective contact databases. For example: 15% of your Customer Phone Number List SMS subscriber list has not subscribed to your emailing list. You can organize a specific promotion for them in which you invite them to sign up. Increase email opening rate You can also use marketing automation to send an SMS only to subscribers who have not opened an email, but without abusing this resource and with their consent. SMS allows you to generate expectations. You can send an SMS to announce to your contacts that you will send them an important email in the next few days.
Curiosity is a fairly powerful resource in marketing. Good practices for combining email and SMS marketing To make the most of the complementarity between email marketing and SMS marketing, you should not lose sight of the good practices that govern one or both channels: Ask explicit permission for each channel One of the bases of email marketing is opt-in, that is, sending emails only to those who agreed to receive them. In addition to being a legal requirement in most countries, it increases the effectiveness of campaigns because the quality of the recipients takes precedence over quantity. This requirement applies exactly the same to SMS.