Post by account_disabled on Apr 30, 2024 2:12:01 GMT -6
It’s not actually writing.“Texting is fingered speech.” - John McWhorter Life lessons from an ad man Advertising adds value to product by changing our perception, rather than the product itself. Advertising guru Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value – and his conclusion has interesting consequences for how we look at life. “All value is subjective and persuasion is better than compulsion.” – Rory Sutherland As work gets more complex, 6 rules to simplify This final video is not about marketing per say but something I find applicable to every company and tech start-up I’ve ever worked at.
Today’s businesses are increasingly and dizzyingly complex – and traditional pillars of management Hospitals Email List are obsolete. Consultant Yves Morieux says it falls to individual employees to navigate the rabbit’s warren of interdependencies. Check out his talk outlining the six rules for “smart simplicity.” We have a rule at penguin – the rule of one. Although we do love Tolkien, we aren’t talking about the one ring, we’re talking about one CTA – Call to Action. This is one of those times when less is 100% more. Think about a kid in a sweet shop who simply has too much to choose from.
Giving your visitors too many options will confuse them because their journey is unclear. The result – you’ll lose your leads.Imagine that you have two CTAs on your home page (if you don’t have a CTA there then you should - the whole point of a home page is to get people off it and doing what you want them to.) So you have these two CTAs on your homepage. It’s possible that they’re competing against each other and damaging your conversion rate. Doing something simple goes against a marketer’s instinct but it’s important to keep in mind.
Today’s businesses are increasingly and dizzyingly complex – and traditional pillars of management Hospitals Email List are obsolete. Consultant Yves Morieux says it falls to individual employees to navigate the rabbit’s warren of interdependencies. Check out his talk outlining the six rules for “smart simplicity.” We have a rule at penguin – the rule of one. Although we do love Tolkien, we aren’t talking about the one ring, we’re talking about one CTA – Call to Action. This is one of those times when less is 100% more. Think about a kid in a sweet shop who simply has too much to choose from.
Giving your visitors too many options will confuse them because their journey is unclear. The result – you’ll lose your leads.Imagine that you have two CTAs on your home page (if you don’t have a CTA there then you should - the whole point of a home page is to get people off it and doing what you want them to.) So you have these two CTAs on your homepage. It’s possible that they’re competing against each other and damaging your conversion rate. Doing something simple goes against a marketer’s instinct but it’s important to keep in mind.